YouTube is one of the most common websites people visit. If you haven’t heard of it, then you should start exploring the site because not only is it popular, it is also a great tool for marketing your real estate business online.
Businesses these days cannot survive without online advertisements. Whether they’re selling a product or a service, it’s important that they get their name out there on the World Wide Web. This is what you should do as a real estate agent. If you don’t know how to start, then follow this article for the kinds of videos you should upload.
Video 1: About Me
The first video you have to create after you make a YouTube account is your “About Me” video. This video serves as your introductory video where you talk about who you are and what you do.
Since this is the first video you’ll do, the expectations are low. However, this does not mean that you should underperform. The leads you will get will greatly depend on how good this video is because your target market will then decide if you are credible and worth trusting. If your video doesn’t show excellence and credibility, then you just missed your mark.
Video 2: Testimonials
If you have been in the real estate industry for quite some time already, then you wouldn’t have a problem getting testimonials from your previous clients. But what you should do with these testimonials is to upload them as videos on YouTube.
Testimonials are another way to show your clients that you are credible and that you are effective as a real estate agent. More than that, testimonials will also show people about how your work ethic is. When you showcase happy clients, then other people will feel that they will be in good hands with you.
Video 3: Property Tours
Like vloggers (video bloggers), you can also show your subscribers a tour of the properties you are selling. This is a great way to spread more information about you and the properties you are affiliated with. This also removes the inconvenience other buyers have in visiting open houses.
When making a property tour, make sure that you go through each room in depth and you take great shots of the room. It’s a plus if you mix video and photo together so that you can show great angles of the property. Tip: don’t hold the camera yourself; ask someone to take a video of you touring the house.
Video 4: Listing Updates
This video can be a weekly or monthly thing. What this video does is to share how the listings are going and how neighboring properties are priced. Like any other update, you should also explain why a certain property is getting a higher or a lower value than that of last week’s.
There are many video ideas for your YouTube account, but you always have to remember that these videos are relevant. Don’t fall into the trap of uploading dozens of videos monthly because this will spread your viewings thin. If you aren’t good at editing, then you can ask a professional to edit the videos so that they are worth watching and they are easy on the eyes.
Guest Post written by:
Exeter based estate agents in the UK, Southgate Estates,
Southgate Estates, 51 South Street, Exeter, Devon, EX1 1EE
Phone: 01392 207444
Southgate Estates is a company founded on high values, ethics and integrity. A dynamic up and coming real estate company based in the centre on Exeter, the capital of Devon in the South West UK.