In spite of dental health being an important aspect of your overall well-being, there are still a lot of people who push this to the side. There are many reasons why a dental clinic isn’t on top of people’s lists, but you shouldn’t just be contented with these reasons. At the end of the day, you want to help people take care of their teeth and to educate them on oral hygiene. Plus, having more clients is a bonus for your clinic.
If you want to know how to get more people getting checked in your clinic, check here for a few marketing tips and ideas.
Take Advantage of Google AdWords
Google AdWords is a powerful tool to get your name out there. What you do is you bid on keywords that are related to your product or in this case, your service. For example, it’s ideal for you to bid on the keyword “dentist” so that when someone searches that on the Google Search Page, your website will show up in the results section.
Of course, it’s not that simple. Google doesn’t only rely on your bought keywords when placing you on top of the search engine results page (SERP). Instead, it gathers relevant data from your site and checks on your credibility. This is what you call SEO or search engine optimization. Utilizing this method, you can create more visibility for people searching through Google.
Create an Informative Website
Part of your SEO strategy should be improving (or creating) a user-friendly and relevant website. Ideally, your website should contain keywords pertaining to your service. There should also be relevant content so that the more Google sees your expertise in a certain topic, the higher your placing will be on the SERP.
When creating a website, one of the most important aspects of it is the content. Yes, you should have some information about the common tooth and mouth health problems. But you can take this up a notch by presenting the information in a different way. You can try videos and quizzes so that people will be more engaged in your brand.
Be Visible Online
Nowadays, it’s not enough to just have a website. If you really want to gain more customers, social media is the place to be. Start by creating a Facebook page where you can post about your services. You can also post infographics about the basic tooth and mouth care. If you have a Facebook page, you can also use this as your primary point of contact with your customers. So make sure that you also take into consideration having someone answer inquiries and acknowledging ratings/comments.
You can also take advantage of social media by using targeted advertisements. By allocating a budget for your social media marketing, you can tap into people who can be your ideal customers.
Offer Flexible Payment Methods
On the financial side, offering flexible payment methods is a plus for getting more customers. Until today, there is still a number of people who believe that going to the dentist will cost so much. You can deal with this by advertising the flexible payment methods you have. Payment in instalments can be a good motivator for people who are on a budget.
Gather Your Clients’ Emails
It would also help that you maintain your relationships with your current customers. After all, a satisfied customer can be your chance of having word of your clinic spread to more people.
There are many ways of maintaining client relationships. One is by sending them emails of your services and your packages. They might find a service that they are interested in and this becomes additional sales for you. And what’s great about getting their emails is that you can automate your email process. You can create a mailing list that has your clients’ contacts.
- Improve on Your Customer Experience
Like what was said in the previous tip, happy customers can be your own influencers. So to create more happy customers, always give a good customer experience. You can do this by sending them appointment reminders or messages that are personalized reminding them to take care of their teeth. You can also create a cozy and light ambiance in your clinic so people would love going there.
In this digital age, not doing online marketing can affect your sales. To avoid this, make use of these tips to be able to reach out to your customers.